For a quarter-century the Moose had directed its efforts almost completely toward Mooseheart and Moosehaven; now, with discharged WWII Veterans driving Moose membership to nearly 800,000 members, Director General Giles set out to broaden the organization's horizons. In 1949 he conceived and instituted what was to become the third great Moose endeavor of the modern era, the Civic Affairs program (later renamed Community Service). Giles explained his rationale: "Only three institutions have a God-given right to exist in a community, the home, the church and the school. The rest of us must be valuable to the community to warrant our existence, and the burden of proof of our value is on us." The Community Service program has since flourished into a myriad of humanitarian efforts on the local Lodge level, as well as fraternity-wide projects such as the Moose Youth Awareness Program , in which bright teenagers go into elementary schools, daycare centers and the like to communicate an anti-drug message to 4- to 9-year olds.
The Moose fraternal organization was founded in the late 1800s with the modest goal of offering men an opportunity to gather socially.